Trade Show Staff Training PLR eBook Course

With our training courseware you can:

✔️ Customize the content to make the training more relevant to your audience (i.e. using examples and case studies from within your organization or city)
✔️ Completely customize it for your needs!
✔️ Print as many copies as you need.
✔️ Have unlimited users within your organization.
✔️ Add your name and logo (and remove ours).

With our training courseware you get:
✔️ eBook PDF File
✔️ eBook Word File
✔️ Quizzes Word File
✔️ Certification Word File

 

 

Module One: Getting Started

Every organization is responsible for maintaining records. The ability to create, organize, and maintain records and archives is essential to success. Correct records keeping will not only offer liability protection; it will also increase efficiency and productivity. To put it simply, maintaining records and archives will improve the bottom line.

Workshop Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.

At the end of this workshop, participants should be able to:

Define records and archives

Analyze records in context

Classify records

Understand different systems

Maintain and convert records

 

TRADE SHOW STAFF TRAINING OUTLINE:

Module One: Getting Started
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans and Evaluations
Module Two: Pre-Show Preparation
  • Prepare for Physical Issues
  • Developing a Great Elevator Speech
  • Setting Up a Schedule
  • Connect With Attendees
  • Case Study
  • Module Two: Review Questions
Module Three: Booth Characteristics and Setup
  • Stand Out
  • Create a Booth Manual/Checklist
  • Technology
  • Scout a High Traffic Area
  • Case Study
  • Module Three: Review Questions
Module Four: Booth Characteristics and Setup (II)
  • Signage
  • Match Your Brand
  • Private Area
  • Focus on a Message
  • Case Study
  • Module Four: Review Questions
Module Five: During the Show (I)
  • Company Objectives
  • Highlighting Your Product
  • Do Something Memorable
  • Social Media
  • Case Study
  • Module Five: Review Questions
Module Six: During the Show (II)
  • Classic Do’s and Don’ts
  • Gamification
  • Walk the Floor
  • Keep the Distractions Away
  • Case Study
  • Module Six: Review Questions
                                                                                      Module Seven: Qualifying Visitors
                                                                                      • Know the Answer
                                                                                      • Engage With Qualifying Questions
                                                                                      • Body Language
                                                                                      • Listening Skills
                                                                                      • Case Study
                                                                                      • Module Seven: Review Questions
                                                                                      Module Eight: Engaging the Right People
                                                                                      • Prospects
                                                                                      • Time Wasters (Catch and Release)
                                                                                      • Press
                                                                                      • Competitors
                                                                                      • Case Study
                                                                                      • Module Eight: Review Questions
                                                                                      Module Nine: The Rules of Engagement (I)
                                                                                      • Start With an Open Ended Question
                                                                                      • Record All Prospect Information
                                                                                      • Be Specific with Your Message
                                                                                      • Get a Commitment
                                                                                      • Case Study
                                                                                      • Module Nine: Review Questions
                                                                                      Module Ten: The Rules of Engagement (II)
                                                                                      • Have a Welcoming Environment
                                                                                      • The Do’s and Don’ts of Business Cards
                                                                                      • Observational Skills
                                                                                      • When Not in the Booth
                                                                                      • Case Study
                                                                                      • Module Ten: Review Questions
                                                                                      Module Eleven: After the Show
                                                                                      • Review Information and Rank Your Leads
                                                                                      • Follow up with Your Leads
                                                                                      • Send Information Promptly
                                                                                      • Lessons Learned
                                                                                      • Case Study
                                                                                      • Module Eleven: Review Questions
                                                                                      Module Twelve: Wrapping Up
                                                                                      • Words from the Wise
                                                                                      • Review of Parking Lot
                                                                                      • Lessons Learned
                                                                                      • Completion of Action Plans and Evaluations