Next Level Academy Marketing Basics eBook Course

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Module One: Getting Started

Every organization is responsible for maintaining records. The ability to create, organize, and maintain records and archives is essential to success. Correct records keeping will not only offer liability protection; it will also increase efficiency and productivity. To put it simply, maintaining records and archives will improve the bottom line.

Workshop Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.

At the end of this workshop, participants should be able to:

Define records and archives

Analyze records in context

Classify records

Understand different systems

Maintain and convert records



Module One: Getting Started
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans
Module Two: What is Marketing?
  • What is a Market?
  • Marketing is Not Selling
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Case Study
  • Module Two: Review Questions
Module Three: Common Marketing Types (I)
  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing
  • Case Study
  • Module Three: Review Questions
Module Four: Common Marketing Types (II)
  • Guerilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing
  • Case Study
  • Module Four: Review Questions
Module Five: The Marketing Mix
  • Product
  • Price
  • Promotion
  • Place
  • Case Study
  • Module Five: Review Questions
Module Six: Communicating the Right Way
  • The Marketing Pitch
  • Sell Value Not Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  • Case Study
  • Module Six: Review Questions
                Module Seven: Customer Communications
                • Give Your Customers a Voice
                • It’s Not About You, It’s About Them
                • Every Interaction Counts
                • Answer Questions Honestly
                • Case Study
                • Module Seven: Review Questions
                Module Eight: Marketing Goals
                • Brand Switching
                • Repeat Purchases
                • Brand Loyalty
                • Inform and Educate
                • Case Study
                • Module Eight: Review Questions
                Module Nine: The Marketing Funnel
                • Awareness
                • Interest
                • Desire
                • Action
                • Case Study
                • Module Nine: Review Questions
                Module Ten: Marketing Mistakes (I)
                • Not Taking Social Media Seriously
                • Not Having a USP
                • Cross Cultural and International Translations
                • Not Building a Relationship
                • Case Study
                • Module Ten: Review Questions
                Module Eleven: Marketing Mistakes (II)
                • Not Having a Plan
                • Aiming at Everyone
                • Not Tracking Metrics
                • Not Listening to Your Customers
                • Case Study
                • Module Eleven: Review Questions
                Module Twelve: Wrapping Up
                • Words from the Wise
                • Review of Parking Lot
                • Lessons Learned
                • Completion of Action Plans and Evaluations