Next Level Academy Internet Market Courseing Fundamentals eBook Course

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Module One: Getting Started

Every organization is responsible for maintaining records. The ability to create, organize, and maintain records and archives is essential to success. Correct records keeping will not only offer liability protection; it will also increase efficiency and productivity. To put it simply, maintaining records and archives will improve the bottom line.

Workshop Objectives

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.

At the end of this workshop, participants should be able to:

Define records and archives

Analyze records in context

Classify records

Understand different systems

Maintain and convert records



Module One: Getting Started
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans and Evaluations
Module Two: SWOT Analysis in Marketing
  • Strength
  • Weaknesses
  • Opportunities
  • Threats
  • Case Study
  • Module Two: Review Questions
Module Three: Marketing Research
  • Consume All Media
  • Finding the Right Price
  • Product Development and Improvement
  • Identify Your Target Audience
  • Case Study
  • Module Three: Review Questions
Module Four: Real Time Marketing
  • Dynamic Content
  • Engagement Builds Followers
  • Constant Readiness and Monitoring
  • The Time the Place and the Media
  • Case Study
  • Module Four: Review Questions
Module Five: Brand Management
  • Every Interaction Counts
  • Consistent Through all Media
  • Unique Qualities
  • Needs to be Actively Managed
  • Case Study
  • Module Five: Review Questions
Module Six: Social Media (I)
  • You are Building a Community
  • A Personal Touch
  • Brand Champions
  • Make it Easy to Share
  • Case Study
  • Module Six: Review Questions
                                                                                                                        Module Seven: SEO Basics
                                                                                                                        • Relevant and Original Content
                                                                                                                        • Keywords
                                                                                                                        • Value Proposition
                                                                                                                        • Linking
                                                                                                                        • Case Study
                                                                                                                        • Module Seven: Review Questions
                                                                                                                        Module Eight: Social Media (II)
                                                                                                                        • Content is King
                                                                                                                        • Blog and Interact
                                                                                                                        • Webinars
                                                                                                                        • Constant Monitoring
                                                                                                                        • Case Study
                                                                                                                        • Module Eight: Review Questions
                                                                                                                        Module Nine: Website Characteristics
                                                                                                                        • SEO Optimization
                                                                                                                        • Landing Page
                                                                                                                        • Analytics
                                                                                                                        • Mobile and Tablet Friendly
                                                                                                                        • Case Study
                                                                                                                        • Module Nine: Review Questions
                                                                                                                        Module Ten: Capturing Leads
                                                                                                                        • Lead Management and Generation
                                                                                                                        • Give Something Away
                                                                                                                        • Quality vs. Quantity
                                                                                                                        • Capture Repeat Customers
                                                                                                                        • Case Study
                                                                                                                        • Module Ten: Review Questions
                                                                                                                        Module Eleven: Campaign Characteristics
                                                                                                                        • Tailored for Your Audience
                                                                                                                        • Use Powerful Words
                                                                                                                        • The 4 W’s of a Campaign
                                                                                                                        • Monitor and Tweak
                                                                                                                        • Case Study
                                                                                                                        • Module Eleven: Review Questions
                                                                                                                        Module Twelve: Wrapping Up
                                                                                                                        • Words from the Wise
                                                                                                                        • Review of Parking Lot
                                                                                                                        • Lessons Learned
                                                                                                                        • Completion of Action Plans and Evaluations